Food Product Packaging is one of the most valuable branding tools which you have, and when employed correctly it can do wonders. Unlike the primary packaging which only contains the product, secondary packaging can be used for marketing purposes as well. Brand managers and the creative teams use this as a blank canvas to send a strong message to their customers including the brand ideology, philosophy and their values.
Producers should think of packaging as an advertisement opportunity for their product. Similar to a billboard, the packaging should be able to harbor attention, provide all the necessary information and sell the food product, all at the same time.
And even though this sounds very simple, it requires just the perfect balance between edifice, copy, visuals and finishes to achieve the perfect Custom Food Products Packaging which helps customers connect with the brand image and the product as well. However, the question remains, how can you make your product packaging a portable advertisement for your product?
Even though it is very important that you do not detract from the attributes which your product possesses, the Custom Food Products Packaging provide you with the space required to convey the brand’s marketing message and ideology as well. Following are three factors which help create a product packaging which will also work as an advertisement for your brand.
1. Visual Effects
Incorporating strong visual elements into your food product packaging, be it a simple cardboard folding box or a rigid stand-up pouch, can make your food packaging stand out from all other similar products on a crowded retail shelf or shop display. Making use of vivid and bright colors or special press effects for instance foils and copper sheens, glitter finishes or evens a metalized paper, you can rest assured that your food packaging is going to shine above all the rest.
2. Photography
While not all product packaging makes use of photography, bright, crisp photography can become one of the key elements to get an eye-catching food packaging which instantly draws attention towards itself. In numerous industries, especially the food industry, high quality photography goes way beyond just drawing customers in. High quality photography, when used in food packaging, kindles the human senses and also entices customers to enjoy the food.
3. Press Effects
Even though strong visual cues are very important when it comes to getting your product noticed in a retail store, the shopper’s experience goes well beyond just simply seeing the product. Customers can engage with your brand by evaluating the product packaging; handling the packaging, touching it, to put simply: interacting with it. This secondary contact reflects that your packaging has to surpass only the visuals and offer various additional exclusive elements. Incorporating tactile characteristics, for instance, the on press stamping, debossing or designs created using multiple coats and reticulation technology can allow designers to create an entirely new experience for customers as they interact with the food product packaging.
For more information about our Custom Food Products Packaging feel free to contact us at Box Printing Company where our professionals will be more than happy to guide you to getting the perfect packaging for your food products.