Display boxes are one of our most popular items, and for good reason—they remain a mainstay of any brick-and-mortar store and are often a crucial tool for retailers selling smaller items. Like all of our box types, they’re highly customizable and can offer you and your business a world of benefits. Keep reading to find out more:
Include Selling Points in a Larger Font Say you were a shopper minding your own business in a store. Hypothetically, would you notice a display box that states “AWARD-WINNING, 100% ORGANIC SKINCARE” in large words or would you notice that statement on small boxes with tiny text? If you sell smaller products, customers may find themselves squinting in order to read the details on the back of your box, and your consumer reach will be limited to whoever happens to be passing by. Display boxes offer you a rare chance to display your tagline or top product benefits in a larger font, which allows you to attract additional customers at a distance.
May Encourage Customers to Buy Multiples Although we occasionally make display boxes to show off a client’s entire product line, clients usually ask for display boxes that hold only one type of product. A 2005 study concerning portion sizes and consumption found that people ate more popcorn if it was served in larger buckets. Using that same logic, it’s possible that more numerous offerings of the same product may encourage customers to buy more than one, depending on their perceived needs at the time.
Shows Off Entire Product Line and Encourages Lingering If you decide to use display boxes to show off your entire product line, it not only looks fantastic, it can also encourage purchases. Compared to displaying just one or a few varieties that customers won’t be interested in, display boxes like these offer more options and indirectly invite customers to come closer and find (and purchase) the one they like the most.
Are you looking into getting display boxes for your products? Simply email us or fill out our online form for a free quote!