E-liquid sellers face the same issue as any other business owner—namely, how to get customers to notice and therefore buy their products. Here are three tips to help you stand out from the competition.

Take an unusual approach to graphic design According to Nielsen, a leading marketing research group, one of the top reasons that packaging redesigns fail to improve sales is because of a lack of limited creative exploration in the design process, which is why it’s important to push limits and explore as many ideas as possible. From adapting well-loved (or well–hated) pop culture trends, such as the comic-style series above, to creating your own spin on classic approaches to design, it pays off, literally, to deliver bold ideas and fresh twists in your packaging designs.

Unusual shapes This one is mostly self-explanatory. Unusual shapes attract more attention than regular ones, but more than that, they can also convey the powerful idea of your company being innovative, creative, and therefore truly passionate about what it does. Communicating these traits in any way possible is often a beneficial move for your company as it can build consumers’ trust and also win their coveted loyalty.

Completely integrated designs Another packaging tip related to unusual shapes is to create a design concept that is evident in every aspect of the final box. One of our clients, for example, sells flan-flavored e-liquids. Not only did they create box artwork mimicking the look of the real dessert, they also chose a box shape with a tapered silhouette similar to a personal-size flan pudding. The result is irresistible e- packaging that practically looks edible. Because the design decisions all deferred completely to the original concept, the final packaging is unique and extremely memorable. If your design concept has little to do with unusual shapes, making sure that the concept is still successfully expressed in all other aspects of the packaging is sure to bring more consumers to your brand.

Creating a successful e-liquid business can be difficult, but getting great packaging for your products doesn’t have to be. If you’re looking for a price estimate, we’re always happy to provide one via our online form or by email!

References: https://www.nielsen.com/be/en/insights/news/2016/perfecting-package-design.print.html