In this digital age, the concept of reading is rather diminishing and custom book sleeves printing are helping publication houses to garner the interest of their readers. The publication world is undergoing a turmoil due to piracy and online availability of books. Thus, authors are now taking adequate measures in order to sail swiftly.

Writers have now understood that there is a variety of underlying factors that contribute to the success of a book. Among them, book sleeves and intelligent packing is of utmost importance.

When a customer looks at a book, the first thing that attracts him is its cover. Unless an individual has been recommended a book, no other factor affects his decision as much as a book sleeve does. If your custom book sleeve printing is done smartly and looks attractive, you are likely to encourage your reader to read the book. Many publication houses now give due importance to custom book sleeves printing and designing. They ensure the sleeve looks interesting and makes a good impression to ensure greater sales.

Book culture is gradually diminishing. Earlier, people dedicated time to reading for accessing information or as a source of entertainment. However, now only a relatively small percentage gives precedence to books, while the rest have resorted to their smart phones to acquire information.

While you may have heard people saying, “Don’t judge a book by its cover”. In the publication world, there is no other way to do so. When you pick up a random book, the first thing you will see is the custom book sleeves printing and design. The next thing you will skim across is the blurb on the back cover. Essentially, the blurb on the back cover is also a part of the book sleeve which triggers your interest.

When you design a book sleeve, you choose the colors, typography, composition, etc. All this together encourages the readers to invest. For instance, you get to choose between two books one has an interesting book cover while the other simply has the name and title engraved. Naturally, you would get attracted to the one with the fancy book sleeve.

While you may disagree by saying that the content of the book will be the deciding factor. However, when you are buying a book, you can either do your preliminary research before purchasing or simply go with your instinct.

Today, branding plays an important role for any industry. Thereby, focusing on the quality of your custom book sleeves printing and design can take you a long way. While many authors live in their own cocoon, outsourcing the printing job to reliable companies like Box Printing Company can save you from the hassle. The company is known for delivering on time without compromising on quality. So, as a publication or author you will only focus on what you do best, while the rest will be managed by an online printing service.