The importance of in-store marketing has increased considerably over the past decade. While many buyers carry a list of items they purchase whilst shopping, only 30% actually stick to it. As studies suggest, almost 70% of the purchasing decisions are made in-store symbolizing its significance. Practically if you think about it, you go to a supermarket with a list of basic staples such as cereals, eggs, butter or jam. However, while shopping you come across a bunch of interesting items that capture your interest. In most cases, you would simply buy the things that appeal to you. This clearly indicates that buyers do make shopping decisions in-house which creates the need for effective custom counter display boxes printing and packaging.

So what is custom counter display boxes printing and packaging?

During your shopping spree, you make the most impulsive shopping decisions at the checkout counter. All the boxes that are conveniently displayed at the counter are there for a reason. They are there to trigger the buyer’s purchase.

A custom counter display boxes printing and packaging is basically an attractive packaging technique, where the products are conveniently displayed through the packaging. By making the packaging design attractive you are likely to influence the customer to purchase your product.

A study was conducted by UC Berkley, according to which, “‘customers are six times more likely to buy a product if a POP display highlights it”. Thus, it is extremely important that your product looks good and contains substantial information to trigger sales.

If you are planning to invest in custom counter display boxes printing and packaging, make sure to give utmost attention to quality printing. To do so, you can hire professional service such as Box Printing Company. The company is a reliable name in the printing industry, facilitating brands to excel and outshine.

Several studies indicate that investing in your custom counter display boxes printing and packaging can help improve your brand value. If your brand is positioned correctly and features an attractive exterior, then there are high chances that the customer will invest in your product regardless of the need. When a product has a counter packaging, it is kept conveniently on the checkout lane to increase the probability of its purchase.

Box Printing Company has a variety custom counter display boxes printing and packaging. Customers have the leverage to fully customize their designs, giving them the freedom to think out of the box.

If you intend to add to your brand value, try experimenting with new packaging techniques. It is always a good idea to improvise and enhance your products packaging to keep buyers engaged. As the competition is now cutting edge, such small changes can become the game changer for your brand’s growth and success.