Perfumes are some of the most bought gifts out there. They smell amazing, look good on the dresser and can even be used as decorative ornaments later on. With a huge variety of perfumes and scents out there, there is cut-throat competition. Most times, it’s a matter of what the customer sees first and gets tempted to pick up.

Since sales men waving strips of perfume paper under a customer’s nose are seen as a turn off, a company’s best bet to promote its perfume on a shelf would be to have eye catching and appealing perfume packaging.

Secondly, more than 60% of consumers purchased a product just because the packaging caught their eye and 40% will be ready to repurchase only because of the packaging.

So what constitutes good packaging? And how do you differentiate between good packaging and packaging that is bound to drown your business?

Well, firstly you should know that your packaging is not doing your brand any favors if it’s unoriginal and generic looking. The best way to get lost in all the products on the shelf is by having packaging that looks the same as every other brand. Good perfume packaging should be well thought of and totally original. It should reflect the values your brand brings forward and should be decided keeping the target market in mind.

For packaging in the perfume industry, creativity is totally the way to go!

Secondly, while reviewing a perfume shelf it is highly unlikely that a customer will pick each product up and carefully see the information written about it. One should make sure that the perfume packaging has very straight forward information on it. This lets the consumer know your brand in only one look.

Next, a perfume’s packaging should reflect exactly what story the fragrance tells. For example, if your perfume has a very sweet scent and is packed in black packaging with silver words, this will end up with a customer that’s is very confused about your brand.

Good packaging is extremely important and it is also important to know that perfume packaging is never a one size fits all. What works best for one brand, will never work for your brand. Which is why you need to have a good service provider who can get to know your target market properly as well as what your brand stands for. One such company is known as Box Printing Company. They are famous for their ways of dealing with customers as well as their high quality work and professionalism.