If you have ever underestimated what packaging can do to a company’ brand then be prepared to have all those assumptions wiped away.

According to a recent study, 41% of people feel packaging is extremely important to their overall product satisfaction.

Secondly, more than 60% of consumers purchased a product just because the packaging caught their eye and 40% will be ready to repurchase only because of the packaging.

This shows us that custom printed packaging can play a big part in turning a business around and taking it to new heights like never before.

Good packaging is important because it helps you make sure that your product stands out from the rest. Whether it’s at a warehouse or at a retail store, good and original packaging will always draw a customer’s eye to your brand. Secondly, a good level of originality also means that your product will be easily distinguishable from afar and the customer will never confuse any other product with yours.

Custom printed packaging does not only work with aesthetics, but also with protection. Especially in the case of perishable food products, it is the packaging that keeps the product inside safe, fresh and healthy. This is the major reason why people are able to trust companies with their health and buy products to eat right off the shelf.

80% of consumers are concerned about leakage of the product and look to the packaging to stop that from happening. Around 71% want the packaging to be easy to open.

Your products packaging should show the consumer exactly what you stand for. After all, it is a part of your company’s branding and identity. Unless it properly communicates value, it is not doing your brand any big favors.

Make sure that you have a cohesive branding campaign that you have built around your products’ custom printed packaging. This can increase brand recall, lower any type of cognitive dissonance and eventually increase brand loyalty with old and new customers.

Also, your company’s own image in the minds of the consumers will be effected by the type of packaging you use. Image enhancement, is another way in which good packaging helps your company and lets the customer base see you in a new light.

One way to get your hands on all these benefits is to hook your business up with packaging companies like Box Printing Company. This company boasts decades of high quality and competitive prices. Guaranteed to give your business the boost it needs!