When buying products, customers rely on intrinsic and extrinsic attributes of the product to solve the asymmetric information problems regarding quality of the product. Consumers form their perceptions regarding various products through comprehension of various visual stimuli used on the product’s packaging which attracts their attention.

Custom printed shampoo boxes can help you grab attention of the consumers instantly. Packaging is a factor that drives the way customers experience a product. Especially for hair care products like shampoos, packaging matters a lot.

The retail shampoos and hair care products segment is a very competitive one and brands often depend on packaging in order to differentiate themselves. According to Mary Frash, the marketing manager at Ball Food and Aerosol Packaging, “On a crowded retail shelf, quiet is the new loud.”

“Sometimes it is easier for the consumer to find what they want when they are not distracted and inundated with messaging. Simple, clean, digestible designs that are well executed convey a premium product,” she added.

Brands are now experimenting with the designs of custom printed shampoo boxes by the interplay of gloss and matte printing techniques. They are also incorporating numerous sensory elements into packaging of shampoo bottles. The visual appeal of the custom printed shampoo boxes is one of the most important factors; however, beyond the visuals many experts have discovered that one of the most important factor which stimulates the human senses is related to the usability of the packaging.

Size of the custom printed shampoo boxes also holds a lot of importance for a lot of customers. Customers want a product which is neither too big nor too small. The functionality of the boxes is also very important. Unlike various other hair care products, shampoo is the one product which can be experimented with, therefore, the packaging of the custom printed shampoo boxes is extremely sensitive.

Just like with any other beauty or hair care products, consumers are most likely to look at the information present on the packaging to make their final purchasing decision. Therefore, it is always advised that you add all the necessary information such as the ingredients; quantity and how-to-use instructions on the custom printed shampoo boxes.

The boxes also contribute to branding of the product. Thus, make sure that the name and logo of your brand are visible on the boxes. This will definitely lead to an increase in your sales as well.

Box Printing Company always comes up with the best boxes to pack your shampoo products in. These boxes help in attracting customers towards your product.