95% of the products that surface in the market fail miserably each year. Well, the reason behind their failure is simple. A majority of people do not have the time and energy to weigh the pros and cons of a product they intend to buy. Thus, they make their decision on the basis of the custom printed boxes that catches their interest
Your custom printed boxes play an increasingly important role in distinguishing you from the masses. For instance, Apple makes use of clean packaging. Therefore, the unboxing experience of an Apple device is always one of a kind.
For startups, the need for great packaging is greater than ever as it has a profound impact on your company’s appeal and overall sales. Many startups that have focused on their branding from the initial phase have observed subsequent returns. For instance, Trunk Club packages its products in trunks made out of cardboard. This reflects positively on their style and intrigues a consumer. Thus, the end result of this unique packaging was that it was soon purchase by Nordstrom for a whopping $350 million.
Custom printed boxes have a strong influence on a company’s overall sales. For instance, a popular beer brand observed a significant drop in their sales, so they decided to change the packaging without touching the beer. The end result was improved sales for the company. Thereby, this clearly indicates that your packaging can make or break your business.
On the other hand, if your custom printed boxes are not attractive then gear up to face adverse effects. For instance, Australia desires to curb smoking amongst individuals. Therefore, the local government instructed the cigarette manufacturers to use plain packaging instead of custom packaging solutions. As a result, Australia embraced a major drop in their average cigarette consumption amongst adults. This clearly indicates that packaging changes can have a profound impact on your overall growth, popularity, consumption and sales.
As a startup, you would want your brand to gain traction instantly. You would want your product to get the same recognition as Amazon, Apple or Tiffany. Thus, all this can start with a smart packaging strategy. Here’s how you can improve your custom printed boxes: