If your 2017 plan includes custom color boxes as your product packaging you should know you are making the right decision. More than 85% of consumers state that color plays an important role in influencing the purchase decision of the buyers. Additionally, it is also a known fact that 53% of people don’t buy certain products because the color of the product packaging does not excite them.

It is proven psychologically that different colors effect consumers differently. Below we have grouped some of the common colors used in custom color boxes and the effect they have on customers.

Red

The color red evokes strong emotions. If used in food product packaging, it could help in encouraging appetite. Red is a color of love and passion, using red custom color boxes for packaging gift items is also a very good idea. Red is often used in clearance sales as it symbolizes urgency as well as attracts impulsive shoppers towards it.

Yellow

Yellow is the color which is famous for stimulating human mental processes. It also encourages communication and radiates a feeling of warmth. Using it in custom color boxes for product packaging can prove to be extremely beneficial for the company as yellow grabs the attention of window shoppers representing optimism.

Blue

Associated with peace, blue is mostly preferred by men. Therefore, using it in products for men would generate a lot of sales. Blue is also known to increase productivity and is regarded as the most used color for office products. Using it would create a sense of trust and security in the brand.

Orange

Representing enthusiasm and excitement, color orange also radiate warmth and affection. It also creates a call to action, propelling customers towards the product and making them purchase it. Your brand would be regarded as confident, cheerful and friendly if you make use of this color in product packaging

Green

Green commonly denotes nature and can be used in packaging to depict they are ecofriendly. It is a color associated with wealth as it symbolizes money. Therefore, packaging expensive products in green will be able to attract a lot of customers. Green has also been long associated with fertility, therefore, packaging materials like fertility medication and condoms in green can be a good idea.

Purple

Depicting success and wisdom, purple is regarded as the royal one in the color family. It is often used in ant aging and beauty products. It has a soothing effect, therefore using it to package products like creams and medication can be a successful strategy to increase your sales.

Choosing the correct color for you custom color boxes for product packaging can make all the difference in making or breaking your brand. The right color can also help in promoting sales which is why you should contact Box Printing Company today!

***To find more about Custom Printed Boxes; please visit www.boxprintingcompany.com