It’s no secret that color and fantastic visuals hold the most sway over a customer’s decision to purchase items, but once they pick up your box, tactile appeal can be what pushes them to actually buy your product. Although surface finishes are often treated as an afterthought in packaging, they’re a crucial selling and branding tool, especially when a customer is deciding whether or not to buy your product. Keep reading to find the right kind for you and your brand:
On a Budget? Our standard Overall Gloss Aqueous Coating would be a great match for you. This coating, which is extremely popular in product packaging, offers a utilitarian semi-gloss finish that won’t distract from your visuals and text. Although this is a good option for no-frills sellers and those strapped for cash, this coating is usually not considered inherently appealing due to how common it is and the lack of interesting texture. However, don’t let that stop you! Many of our clients have built highly successful businesses using this basic coating
Want Just a Touch of Luxury Without the Hefty Price Tag? Our Satin Aqueous Coating might be just the thing—and best of all, it comes at no extra cost! This coating has a smoothness and sheen that offers the perfect hint of something different without breaking the bank. This is a fantastic choice for a diverse range of markets from skincare to vape pens and is perfect for people looking for a compromise between tactile appeal and budget-friendliness. Did we mention it comes at no extra cost?
If you’re looking for a really impressive version of this, skip this next section to read about our Soft-Touch Lamination.
Want a Polished Look? We recommend our High-Gloss UV Coating, which gives your box a glossy appearance as if the paper were coated with plastic. This is a great attention-grabber due to how easily it catches the light and its crisp reflections. It also pairs well with foiling (the fancy name for shiny metallic lettering and accents you find on some packaging). However, some may find it visually overwhelming, and this coating is not recommended if you expect to be frequently selling your products outdoors under bright sunlight. We also offer Spot-Gloss UVs, also known as Spot UVs, which are the same type of coating but used only on smaller parts of your packaging, such as your logo.
Looking for High-Class Luxury? Soft-Touch Lamination gives the swoon-worthy “velvet” feel that’s extremely popular with many consumers and can be considered the real deal of what satin aqueous coatings merely hint at. This option truly bewitches the fingertips and offers a plush, silky texture that’s unlike anything else in product packaging. If you’re in the beauty/skincare industry, any kind of high-end brand, or simply want to deliver an unrivaled luxury experience to consumers, this is one option you absolutely should not ignore.
Need Something Creative, Yet Understated?
A Matte UV Coating gives your product an unusual matte, textured finish and works especially well for companies looking for a rugged or masculine look to their packaging. This provides a great background for Spot UVs due to the contrast between glossy and dull finishes. Although not for everyone, this is one of the more intriguing coating choices available.
Which one of these are the best for your packaging needs? Let us know in person or by email! If you’re located in Southern California, our showroom in Santa Ana is open from 8am-4:30pm on Mondays-Fridays. Samples are also available upon request for clients who request a quote. Thanks for reading!