With the increasing legalization of cannabis products across the US, the market continues to grow with exponential diversity. Consequently, brands are seeking ways to build a powerful image, standing out in the emerging market. While each brand has its unique identity and cultivates its identity to attract a specific group of cannabis consumer, one trend is common with increasing compliance: high-end dispensaries and products which offer a high-end satisfactory retail experience.
Though chocolate, alcohol, tobacco, and several other consumable goods have long been available in the market at many different prices, very few of the brands distinguished themselves at the high-end luxurious options through custom CBD products packaging. The cannabis products' legalization spectrum has enabled the market to stratify with luxury brands, establishing themselves to be a prestigious for a more discerning consumer. Thereby, these high-end dispensaries are bringing themselves near their competitors where the target segment of consumers are frequenting.
Need for CBD Packaging The retailers are facing drastic changes due to the cannabis industry's evolution. Growers/extractors selling products at high prices hold a reputable identity and captivate the higher spend clients by giving an honest and hard attention to the appearance and quality of their products' outer/secondary packaging. Since struggling brands use paper sacks, plastic baggies and other mediocre packaging, their products fare worse than what high-end dispensaries have with custom CBD products packaging.
Thus the growers/extractors as well as dispensaries should adapt and cultivate a more high-end, state-of-the-art identity, to penetrate and thrive in the 'luxury' dispensary segment. Here are some of the great packaging solutions:
1. Premium folding cartons: Though there are wide varieties of folding cartons being sold, not all of them are equally great. Premium folding cartons offer highly creative engagement and innovation technique that distinctively articulates your brand recognition, product features and price perception.
2. Robust set-up boxes: Rigid, robust set-up boxes are an option of custom CBD products packaging when capacity for multiple components/products, extra durability as well as heightened display experience are essential. They can stand alone and stand out on a shelf, both - on the counter or in the showcase. The boxes come in a wide variety of structures, from two-piece hinged and telescoping to three-piece with Necker, offering the best aesthetics and applications.
3. Specialty customized packaging: This type of packaging caters to all the features of custom CBD products packaging along with your specific product needs, considering your personal opinion. With this artistic approach and contemporarily challenging packaging, you can promote your products to health experts, dispensaries or anyone who wants to experience your cannabis product or brand.
Final Note Both growers and suppliers are responding quickly to the shifts in cannabis market to stay competitive. With legalization and the inevitable market ascension of cannabis products, you have to develop product packaging and branding solutions to meet the level of care and professionalism that consumers are expecting from edible commodities. On the contrary, poor packaging with vague and dull branding is rapidly becoming outdated.
Get in touch with the leading custom packaging provider, Box Printing Company, to develop a custom CBD products packaging solution that excites your consumers and promotes your brand better with effective results.