It’s one of those universal rules: Bigger objects, including boxes, are easier to see than smaller ones. Never fear—it doesn’t have to be that way! Direct from our showroom, here are four tips to make sure your product makes its way into plenty of hands:

Bright colors Jazzing up your boxes with some serious color demands customers’ attention in an immediate, urgent way that other techniques do not. If you intend to build your brand around bold, saturated hues, this is a design trend that can work overwhelmingly in your favor.

Unusual materials and finishes If you’re interested in exploring different textures or other types of paper for your packaging, it could pay off in a big way, even if your box is on the smaller side. Whether you choose to opt for a velvety finish or intriguing matte textures, it invites customers to touch it…and with touching comes buying.

High contrast Using black and white or any pair of complementary colors in your packaging design naturally attracts attention due to the dramatic effect it creates. For those who want an eye-catching look that doesn’t run the risk of looking too intense, adding calming colors such as green and blue help tone down the overall appearance while still keeping visual interest.

Prioritize compelling graphic design Every once in a while, people come across printed product packaging that looks SO good, they simply HAVE to pick it up and admire it. Although great graphic design is fairly common, truly irresistible ones are rare and can be extremely lucrative for your business, so it’s worth pushing limits and trying new ideas with your graphic designer until you get something you and others feel is truly unique. This is an especially good tip if your product or brand name suggests a theme of some sort that can be visually expressed.

We’re dedicated to bringing your packaging vision to life, no matter how big or small your product. We happily offer free quotes for your cannabis and e-liquid products via our online form or email!