Packaging plays an increasingly important role in building the credibility of your brand. It is one of the most tangible aspects where a consumer can experience the look and feel, before actually investing in the product. However, to do so it is important to make the product packaging look attractive.he process for manufacturing the Custom Printed Boxes generally has eight steps:
If you choose the best color palette, add interesting graphics and improvise your brand identity, then all this together can give an iconic look to your packaging. For instance, Coca Cola and McDonalds are immediately recognizable by their colors used consistently. However, if they change the colors then the product’s recognition and recall rate might get affected. This can be a major disaster for a brand, as color association is a prominent visual cue that discriminates one brand from another.
For instance, Garnier Fructis makes use of a particular shade of lime green color for all its beauty products. The color represents the company’s use of natural ingredients. Similarly, Cadbury makes use of a particular hue of purple amongst all its products to generate association, recognition and recall through its product packaging.
As a brand, make sure to use the best colors for your packaging to standout amid competition. Moreover, try to make your product packaging ownable. This essentially means that as a business, you should make use of great typography, icons, logos, colors and content to offer a holistic experience to a buyer. If your packaging is one of a kind, chances are that your sales will also bolster. It is believed that a strategically executed packaging creates a synergy intriguing a buyer to invest.
As the color you choose for your product packaging has psychological implications, choosing the best colors can make a difference. The right color can elicit an emotional response and evoke positive emotions amongst the masses. Thus, if you are choosing the colors for your packaging, consider the following implications:
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