The pharmaceutical industry has grown rapidly over the last few years. Unlike all other products available, pharmaceutical products are generally the end result of long and grueling research. The unique formulation, developed while taking care of the consumer health and safety, requires compelling and safe packaging to showcase them in. ...... Read More

Food Product Packaging is one of the most valuable branding tools which you have, and when employed correctly it can do wonders. Unlike the primary packaging which only contains the product, secondary packaging can be used for marketing purposes as well. Brand managers and the creative teams use this as a blank canvas to send a strong message to their customers including the brand ideology, philosophy and their values. ...... Read More

Frozen foods are one of those items which are much loved by the customers for the ease they bring into lives. Well, maybe love is too strong a word to use. But nearly all freezers contain frozen food products of some sort, be it steaks, scallops, French fries, spinach or fruits. By their very nature, frozen food items require Custom Frozen Food Products Packaging. ........ Read More

The beauty industry right now is flourishing like it has never before. With numerous cosmetic products being introduced every year, the pressure to stay on top has increased all the more. High quality products have taken the front seat in the customer demands, leading the cosmetic industry to become one of the fastest growing segment.. ..... Read More

Although folding cartons are a commonly employed packaging option in the beauty and health industry, no two folding cartons are similar. Even though they all share the exact same introductory structure, efficacious folding cartons should also adequately educate, carry value, and also deliver their brand promise. Nevertheless, how can a modest cardboard or plastic folding carton be transmuted from ordinary to extraordinary? ...... Read More

You, as the manufacturer, understand what makes your brand and product unique and exclusive, but the consumers who are looking forward to buying the product might have no idea at all. The goal of packaging marketing is to completely develop your brand name and make it appear highly appealing to the customers. Therefore, the packaging which you choose to store your product into, plays a highly important role in the advertising process. Nothing defines the image or solidifies a customer’s impression of the product more than the Custom Soap and Shampoo Products Packaging it comes into....... Read More

Once the Poison Prevention Packaging Act was approved in the year 1970, child-resistant packaging has played a very important role in reducing the number of accidental poisoning incidents caused to children by gaining access to the dangerous domestic substances. The law was tremendously effective. By the year 2008, the use of child resistant packaging had brought down the rate of accidental poisoning mortalities in children to 84%........ Read More

With the increasing legalization of cannabis products across the US, the market continues to grow with exponential diversity. Consequently, brands are seeking ways to build a powerful image, standing out in the emerging market. While each brand has its unique identity and cultivates its identity to attract a specific group of cannabis consumer, one trend is common with increasing compliance: high-end dispensaries and products which offer a high-end satisfactory retail experience........ Read More

Whether it is an edible commodity or home appliance, consumer safety is essential for all types of products. That is why most regulations and codes, required by packaging industries, are laid down to ensure consumer safety. And when it comes to safety concerns, no group is as vulnerable and in need of protection as children. Therefore, there is a concept of Custom medicated Marijuana Products Packaging that ensures optimal safety of children. ...... Read More

Numerous different elements are combined together to make an effective branding strategy. Even though catchy slogans and appealing advertising campaigns might help harbor the attention of customers, your brand’s true measure of success will come from the quality of the product you are selling. Keeping this in mind, how can a packaging design support your product’s role as your best brand asset? ....... Read More