Have you ever been at one of your usual grocery store runs and been compelled to pick up a product that you have never before tried? Have you ever shunned the thoughts of this purchase being a bad investment simply because the design and packaging made you want to try it out?.... Read More

If you have ever underestimated what packaging can do to a company’ brand then be prepared to have all those assumptions wiped away..... Read More

As the consumer market all over the world witnesses an increases of millennial in their customer base, a number of trends come to light. One of the most important realizations is that today packaging matters more than it ever did. A soap company can be an expert at what it does and have the purest ingredients, but without the right branding or custom printed soap boxes nobody would want to buy from it.. ... Read More

Perfumes are some of the most bought gifts out there. They smell amazing, look good on the dresser and can even be used as decorative ornaments later on. With a huge variety of perfumes and scents out there, there is cut-throat competition. Most times, it’s a matter of what the customer sees first and gets tempted to pick up.... Read More

It was not long ago, when women were expected to be happy with a mundane variety of makeup options. They would be expected to make do with limited colors, brands and palettes. Not anymore as today the makeup and cosmetics industry is one of the fastest growing in the world. With thousands of companies all over the globe, the fight for customer attention and revenue is greater than ever.... Read More

Food has become more than just a way to satiate our hunger. From a hobby and a favorite way of indulgence to a means of exploration, food means a lot to us. This is why some of the highest revenue generating companies are those involved in the food industry.... Read More

Retail display boxes are little windows to the soul of a brand that a customer can have access to. It is after a glance inside that the customer forms an opinion and decides to like or dislike a brand. The final decision is of course, to purchase or not to purchase.... Read More

The beauty industry is one of the fastest growing in the world. From catwalks to entertainment, to essentials used by women and makeup artists everywhere, makeup is taking over the world. So many different companies have sprouted up because of this sheer demand for more and better makeup. Today, there’s a company for every need. Whether you want chemical free makeup or makeup that has been ethically sourced, one can never run out of options. ... Read More

Frozen foods are easy to use. They are in demand by bachelors, young adolescents and busy parents who don’t have the time or skills to home cook a meal for their family or themselves. The bad news is that frozen foods have the best potential to get damaged due to external elements such as moisture and heat. This damage can cause a company millions of dollars in lost sales or heavy lawsuits if a consumer gets sick after ingesting a company’s food product.... Read More

Candles have gone from being just required on birthdays and fancy dinners, to a pretty integral part of our lives. Today, we use them for aromatherapy in setting the mood and for decorative purposes. This is why all over the world the demand for candle products has increased. The rising demand has led to a lot of new candle companies opening..... Read More